Question

Outdoor Adventures is a company that sells clothing and gear related to all types of outdoor activities. In an effort to stave off competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance to them as well as send them articles that pertain to their favorite activities. In addition, Outdoor Adventures has added a section to their website where customers can post pictures of themselves using the store's gear. These efforts illustrate how the firm is engaged in

Answer 1

relationship marketing

Step-by-step explanation:

Relationship marketing is a term used to describe a marketing strategy by a firm to build a friendly relationship with its customers, by placing a high value on customer satisfaction.

By allowing customers to post pictures of themselves using the store's gear, Outdoor Adventures would most likely increase their customer's interaction with products; even offering valuable product feedbacks.