Question

You now have enough information about holden evan's corporate structure and how it has worked or fallen short in the past. you decide to make a recommendation to address the problems that led to the china market debacle. what is your recommendation

Answer 1

I recommend that you should stay with the divisional SBU structure but you can merge into a single division for the entire company regarding the marketing and sales functions. You need to modify Holden Evan's divisional structure to avoid the repetition of the problem with China Debacle. You need to combine the marketing departments of three SBUs to a single marketing department of all brand of SBU. This will help you prevent in copying works and it will also decrease competition. Lastly, with this strategy, it can help you view and manage all activities that is going through the marketing operation.