Question

To include customers in the marketing process is an example of.

A. Consumer strategy
B. Seller strategy 
C. High profit margin strategy 
D. product strategy

Answer 1

To include customers in the marketing process is an example of consumer strategy. A companies consumer strategy refers to how a company includes consumers in their decision making process, how their branding relates to their consumers and how the target their consumers. It is important to ask consumers for insight on what they would like to see from your products and services and what they can change. Focus groups and surveys are a way consumers can voice their opinion and help a company make sure they are hitting their target market and goals.

Answer 2

To include customers in the marketing process is an example of A. Consumer strategy. This is because including their ideas, addressing their concerns and informing them creates loyalty. Customer insight is crucial to target your market. Focus groups are a great way to include your customers in the marketing process.