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A company would like to study the impact of advertising expenditure on sales and sales revenue. this is an example of ________ research.

User Fav
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This study of impact of adverting expenditure on sales and sales revenue is more of a casual research which could be used and implemented in the future progress. There are several avenues you spend this advertising expenditure sometimes in the form of campaigns and also like banners, radio, mails, print ads and many others.
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