When writing an academic paper it is necessary to listen to the voice of the writer addressing his or her audience. Catching the reader's attention is a challenge. In order to create interest, the voice should be affected by the choice of words, or diction, which can embellish language or use the rhetoric to make the text academic and appealling. The use of strong details creates fine settings and support of ideas and the precise use of vocabulary will provide control over the idea presented. In summary, the elements are the controlling idea, the choice of words, the use of strong details, the use of precise vocabulary to create meaning and the inclusion of clear transitions to make your writing smooth.