"Stars" are a type of sbu that often require heavy investments to finance their rapid growth.
There are four types of SBUs:Stars refers to high-development advertise, high-share item Cash cows refers to low-development showcase, high-share itemQuestion mark is related to low-share item, high-development advertise Dogs refers to low-share item, low-development advertiseOnce it has arranged its SBUs, the organization must figure out what part each will play later on.The organization can put more in the specialty unit with a specific end goal to develop its offer. It can contribute sufficiently only to hold the SBU's offer at the present level. It can collect the SBU, milking its short-term cash flow to the long term impact. Or on the other hand it can strip the SBU by offering it or eliminating it