Subways
Features: restaurant that serves sandwich, green and yellow logo
Strength:healthier meal,low start up cost, Partners with American heart Association
Weakness: less consistency, mostly targets young adults,Less motivation from employees,Outdated outlets
McDonald’s
Features:restaurant that serves fast food, red and yellow logo
Strength: Global presence, children targeting, flexibility, use. Use of economy scale
Weakness: high employee turnover,less innovation, yet to capitalize over organic food, and Overcrowded menu