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2 votes
When conducting multicultural campaigns, it is recommended to

a. use english if audience has strong english skills.
b. use primary language even if audience has strong english skills.
c. use spokesperson that represents the client well.
d. understand audiences are typically not loyal to any certain brand?

1 Answer

4 votes
Hello there,

When conducting multicultural campaigns, it is recommended to use spokesperson that represents the client well.

Hope this helps

~HotTwizzlers
User Kpp
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