Answer:
Company launches its brand to new markets by targeting un informed consumers.it informs the buyers and convinces them to buy that product it also provides as education platform for people it acts as plus point for the launchers.it also increases the competition by launching their product in market by lowering their prices and enhancing or upgrading their quality of product.
it may seem unethical to target uninformed consumers ,just because they may violate some cultural beliefs and some social norms too.