Since the degree of the numerator (1) is smaller than the degree of the denominator (3), the only way for the limit to diverge to -infinity is to have
be a root of the denominator. But more than that, because the limit appears to be -infinity as
from either side, the root has to have even multiplicity.
Polynomial division shows that

Since
is a root, the remainder term will vanish, so we know

Another round of division on the quotient term above shows that

Again, the remainder term will vanish, so

which in turn forces

So we've rewritten the limit as

However, notice that if
, we have

and it's this expression's sign that would force the
part of the limand to diverge to *positive* infinity. This doesn't happen if we take the other choice of
, since

forces a negative sign as
diverges to infinity, so the overall limit is *negative* infinity.