Question

External persuasive messages, with the exception of those that emphasize price, are generally based on

A.
strong logical appeals.

B.
the scarcity principle of influence.

C.
strong emotional appeals.

D.
the authority principle of influence.

E.
the liking principle of influence.

Answer 1

C. strong emotional appeals. You can see this in many commercial campaigns in which companies appeal to our feelings to make us feel that we need something and we have to buy it.