"Long tail marketing" attempts to leverage the fact that there is always some demand, however small, for a product.
Long tail marketing alludes to the technique of targeting on an expansive number of specialty markets with an item or administration.
It's mostly utilized by organizations that are commanded by an immense market pioneer.
Confronting a fight to grow, an organization can move their concentration to various specialty showcases that have less interest.
That may sound illogical, since those low interest markets won't be as rewarding independently, however they may be the point at which their aggregate reach is consolidated.