Answer:
Media semiotics or Media meanings conveying studies are key "to sharpen critical awareness in which the media manipulate or use sings and codes to reflect, represent and imitate aspects of reality with the purpose of conveying a specific meaning - usually in support of an underlying ideology or point of view"
Reference: Fourie, Pieter Jacobus. “Media Studies: Media History, Media and Society.” Google Books, Juta and Company Ltd, 2007