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A perceptual map is A. a framework used to compare one firm’s product offerings with another firm’s offerings in relationship to their relative market share. B. a framework used to demonstrate the growth
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A perceptual map is A. a framework used to compare one firm’s product offerings with another firm’s offerings in relationship to their relative market share. B. a framework used to demonstrate the growth or decline of specific market segments within an industry. C. a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers. D. the place a product occupies in a single consumer’s mind on unimportant attributes relative to competitive products.

User Hyperlogic
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Answer:

C. a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.

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User George Fisher
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