Question

When consumers act as the judge and jury through their feedback on the quality of a new idea, they are taking part in a(n): a. concept test. b. eye tracking study. c. observation analysis. d. direct response.

Answer 1

concept test

Step-by-step explanation:

Concept test is when consumers give feedback on a new a product or idea. This is done to fine tune the product or idea and to make the product better suitable for consumers.

Concept test is also used to determine the rate of acceptance of a new product by consumers