Question

3-Which of the following elements of the promotional mix includes​ coupons, premiums, loyalty​ programs, and​ point-of-purchase displays?

A.
advertising
B.
publicity
C.
sales promotions
D.
personal selling
E.
public relations

Answer 1

Price or value discount promotion tools include coupons for packaged-goods products like deodorant. These offer cents off the price and have an expiration date of a few months out, encouraging immediate purchase. Similarly, pizza delivery companies located near colleges typically have special deals at the start of the semester to entice new customers.

In addition to coupons companies place in newspapers, send by mail (or by mobile phone), or offer on a Web site, a marketer may offer a temporary price reduction at the store or offer a rebate. Unlike a coupon, which gives the discount immediately upon purchase, a rebaterefunds part of the purchase price to the consumer after the consumer fills out and returns a form along with a sales receipt to the company.

Especially for Loyalty programs, reward consumers for their frequent, continuing purchase of a product. Frequent flyer programs such as the United Airlines Mileage Plus program offer free miles to their customers with each flight they purchase. The more miles they fly per year, the bigger the bonus mileage. For example, customers who fly fifty thousand miles or more per year get double bonus miles (a hundred thousand miles or the equivalent of four free airline tickets in the United States) for the miles they’ve purchased. These loyalty programs offer additional perks, such as shorter lines, to their loyal customers. Restaurants or coffee shops often have punch cards that reward customers with a free coffee or sandwich after the purchase of nine coffees or sandwiches.

So the answer is C.







I hope it helped you!

Answer 2

sales promotions ( C )

Step-by-step explanation:

sales promotion is a complete promotional mix because it encompasses advertising,publicity personal selling and public relations. the main goal or factor that drives sales promotion is encourage buying of the products on the spot by potential customers.

sales promotion are the activities of a company that helps to create a market awareness about their product, apart from advertising via various medium that helps encourage buyers to buy their products. these activities include coupons, premiums, loyalty programs and point-of-purchase displays.

the point-of purchase display is used to encourage on the spot purchase while the loyalty programs ,premiums and coupons contributes as well in encouraging prospective customers.