Answer:
Value index for Model A = 3.1
Value Index for Model B = 3.4
Hence, John should select Model B because it has higher value index than model A.
Step-by-step explanation:
Note: This question lacks necessary data of dimensions and its ratings. So, I have included the missing data from the internet.
Data Given:
Dimensions and its importance
1. Performance 30%
2. Delivery speed 10%
3. After Sales Service 20%
4. Cost 40%
Dimensions and Model Ratings
1. Performance A = 4 B = 3
2. Delivery Speed A = 3 B = 5
3. After Sales Service A = 4 B = 2
4. Cost A = 2 B = 4
Solution:
In this question we are asked to select the best model. And it can be done with the help of value index. So, first of we are obliged to calculate the value index for each of the model and respective dimension.
Value index for Model A:
Value Index = Summation of Dimension's Importance x Dimension's Rating
Value Index = (30% x 4) + (10% x 3) + (20% x 4) + (40% x 2)
Value index for Model A = 3.1
Similarly,
Value index for Model B = (30% x 3) + (10% x 5) + (20% x 2) + (40% x 4)
Value Index for Model B = 3.4
Hence, John should select Model B because it has higher value index than model A.