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In general, we can say that Swift uses the pathos, logos and ethos resources to persuade the public. With the use of pathos, he manages to stimulate the emotions of the public, highlighting the more humanitarian side and allowing everyone to be moved by a specific theme. In relation to logos, he manages to impose arguments that were created through reasoning and that logically fit into society, allowing the public to identify with these arguments. With the use of ethos, he is able to show ethics and his ideas, stimulating the moral standard that society recognizes and tends to accept more easily.