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When jonah sends in the box top from his cereal to receive a free dvd of a cartoon featuring one of his favorite​ characters, he is responding to a​ ________?

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Jonah is responding to a free in-the-mail premium.

In marketing, the free-in-the-mail premium is a type of sales promotion that requires consumers to mail one or many proof of purchase of the product, and in exchange, they have a free gift delivered to them.

User Xavier Prudent
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