Answer:
The correct answer would be B, Succinct.
Step-by-step explanation:
A mission statement is the statement of a company or organization in which the goals of the company are written. A clear, precise and brief overview of the company's goals are written in this statement. Succinct means something briefly and clearly expressed. So more important than being catchy or well written, a mission statement should be Succinct, because a mission statement consists of two to four lines, it should be brief, clear, precise and to the point.