Question

What is one of the most important factors that a writer should keep in mind when writing copy? A. the overall budget for the marketing campaign B. information about the board of directors in the client’s company C. the purpose of the ad D. the number of people working on the ad campaign

Answer 1

Well, I think it may be B or C.

B bc it is always important to to k ow what u r working with and if that can turn from with or against.

And of course the purpose of the ad is very,very important. I would go with C but idk what u would

Answer 2

The correct option is C: THE PURPOSE OF THE AD.

Step-by-step explanation:

The correct option is C: THE PURPOSE OF THE AD. The explanation is related to the job of a writer: he or she has to think in its reader. In this case, the author is not writing a novel or a poem, but he or she is still writing a thing that is going to be read for specific people and at this respect, he or she should take into account some ideas in order to reach more people.

• Who is going to read it? Consider this involves thinking in the age, social sector, purchasing power, etc. The main idea is to have well identified the kind of people that we are reaching.

• Where the text is going to be read? We also have to consider in which please and in which moment the ad is going to be noticed; if we are going to write a text that will be read in 3 seconds we will be synthetic, but if we are going to write something for a specialized magazine then we could be wordier.

• What does the text have to say? Having this point clear we will be able to find the best way to express what we want to say, improving at the same time the opportunities of text’s success.

Of course, it exists more points that, as ad writers, we have to consider and follow, but these three will be leading our production. The other three options cannot be correct for different reasons:

OPTION A: The overall budget for the marketing campaign: Of course it is important to take this into account, but it is no part of the writer’s work. Usually, there is a special marketing team that takes care of that.

OPTION B: Information about the board of directors in the client’s company: Again, instead it is important to think in this part when an ad is going to be released, the writer is not directly related to the board of directors; in fact, commonly, the writer receives only the main idea of the campaign and he or she works based on that.

OPTION D: The number of people working on the ad campaign: No matter if it is a big or a small campaign the writer has to do his best work, which includes to analyse and write with a specific purpose: reach the audience in the best way possible.