35.0k views
0 votes
When receivers are distracted, they are less able to engage in issue-relevant thinking, and hence may be more susceptible to processing "peripheral" cues which may push them toward a particular choice option. True/False

User Mushkie
by
8.2k points

1 Answer

4 votes

The correct answer is "True".

In issue-relevant thinking there are 2 major routes that lead to persuasion.

  • Under the central route, a person will be persuaded after careful consideration of the true merits of the information received.
  • Under the peripheral route, a person will focus on the positive or negative aspects about the information received, regardless of the information's true characteristics.

If a person who is receiving information (receiver) becomes distracted, he will probably miss details relevant to the "central" route. This would lead him to make a conclusion based on what he considers to be positive or negative about the information he is receiving.

Example: A car's cost is information related to the "central" route because it cannot be related to being positive or negative. On the other hand, a car's color is related to the "peripheral" route because a person can have a preference for certain color that would lead him to consider the car's color as positive or negative.


User Kyle Goode
by
8.1k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.