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When consumers study consumer behavior, they should come to make better decisions. Which of the following can be helpful in enlightening consumers?

A) Consequences associated with poor budget allocation.
B) The role of emotions in consumer decision making.
C) Avenues for seeking redress for unsatisfactory purchases.
D) The effect of the environment on consumer behavior.
E) All of the above.

1 Answer

3 votes

Answer: E) All of the above.

Step-by-step explanation:

All the topics listed above can be helpful in enlightening consumers. They need to know what happens when they make poor budgeting decisions so that they can avoid it. They also need to understand the emotions involved in consumer making so that they can avoid making emotional decisions if need be.

They need to know that they can as well as where they can report purchases that were unsatisfactory and they need to understand that the environment can influence consumer behaviour so that they can make wiser decisions.

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