Answer:
a. Catalog marketing
Step-by-step explanation:
According to a different source, these are the options that come with this question:
a. Catalog marketing
b. Department stores
c. Direct selling
d. Discount retailing.
Montgomery Ward was a department store retailer that was founded by Aaron Montgomery Ward in 1872 in Chicago, Illinois. Ward was a pioneer in the business of catalog marketing. He conceived of the idea of a mail-order business that would allow people from rural areas buy goods in the city. He was also the first to popularize the idea of "satisfaction guaranteed or your money back."