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​what type of retailing began with montgomery ward in the late 1800s?

User Xueru
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2 Answers

5 votes

Answer:

a. Catalog marketing

Step-by-step explanation:

According to a different source, these are the options that come with this question:

a. Catalog marketing

b. Department stores

c. Direct selling

d. Discount retailing.

Montgomery Ward was a department store retailer that was founded by Aaron Montgomery Ward in 1872 in Chicago, Illinois. Ward was a pioneer in the business of catalog marketing. He conceived of the idea of a mail-order business that would allow people from rural areas buy goods in the city. He was also the first to popularize the idea of "satisfaction guaranteed or your money back."

User Marcelo Zabani
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In 1872, the Montgomery Ward started operating. Even though it wasn't really well received when it begun, it was responsible for a lot of what we have in our daily lives nowadays, since it was from the Montgomery Ward that the Department Stores came to be, at least at first.

User Shazbot
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