Answer:
Ethnocentric: Having or based on the idea that your own group or culture is better or more important than others.
Step-by-step explanation:
Ethnocentrism occurs when a researcher assumes that their own culturally specific practices or ideas are 'natural' or 'right'. The individual uses their own ethnic group to evaluate and make judgments about other individuals from other ethnic groups
Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own culture. Part of ethnocentrism is the belief that one's own race, ethnic or cultural group is the most important or that some or all aspects of its culture are superior to those of other groups.