Question

You just watched a commercial in which a popular singer picks up a soda before going on stag. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "this soda I need to make me feel like a star!" What technique has the adverting company used to persuade you to buy the soda

Answer 1

getting someone popualar tell you it helps them

Answer 2

Hello! This would be Testimonial Advertising.