Answer:
Examples of businesses in which pricing plays an essential role in the business's identity are;
1) PEP, 2) Market Square, 3) Walmart, 4) Target, 5) Eko Hotel
Shoprite
Pricing forms the the identity of the Shoprite brand because the charges for the items sold are reduced to the lowest minimum, such that customers are attracted to their outlets as a customer can get a wide variety of popular, local, and rear at affordable prices
Step-by-step explanation: