The growth of America's car culture in the 1950s, after the Depression and World War II, led into the construction of the Interstate Highway System. Americans were very pleased with the ability to drive at high speed from place to place; this highway construction also satisfied urban interests, due to the fact that sections of highway were constructed into and around cities.
Many Americans wanted to leave the cities and live in the surrounding suburbs, the car and the new highway roads allowed them to do so. By that time, railroads were disappearing and plane traveling was still overpriced, but gasoline, on the other hand, was affordable and low-priced.
On 1951, Kemmons Wilson (Holiday Inn founder) had a terrible and frustrating vacation experience, finding good hotels on the roadside, so he committed to star a motel chain which led into the construction of the first Holiday Inn back in 1952. But he did not stop with the construction of various Holiday Inns on the roadsides, he also developed the concept of the first chain of franchised motels, with a training school for franchisees, this in order to protect uniform quality.
Holiday Inn is an example of a multinational corporation that explored and provided jobs in the service sector, which was a major change in the economy of the 1950s.