Given that a subscription-based website sends out email reminders to 15,000 customers whose subscriptions are due to be renewed, inviting them to renew at a discount. After the email is sent, the number of customers whose subscriptions are due to be renewed decreases at a rate that compounds hourly, for a per-day decrease of 14.4%.
So the above situation can be modeled by decay formula

Where P=initial value = 15000
r= per day decrease rate = 14.4%=0.144
n=number of hours = 24
t= number of days
A= present value.
So we get equation:

Now compare that with given expression:
given expression represents only the parenthesis part which is basically called growth/decay factor.
which best matches with choice A.
Hence final answer is:
A.
the decay rate, which reveals the hourly rate of change in the number of customers whose subscriptions are due to be renewed