Question

A grocery store is applying the _____ utility when it locates items such as gum, candy, and racks of magazines near the checkout counter.

time
form
place
information

Answer 1

The correct answer is c) place.

The utility of place refers to making products as available as possible, whether it is store location, or online purchasing. This applies to in-store product placement as well. The checkout is a place designated for items the customer is most likely to purchase in the last minute.