Question

1. What are consumer goods?

2. Read the story under 5.01 about Michael Jordan and his Air Jordan’s. What are your thoughts about Michael wearing his air Jordan’s against the policy of the NBA?

3. What was the penalty for Michael to wear his shoes during games?

4. Which phase of the product development process do you believe is most important? Why?

5. What is a focus group? How important do you think they are to the success of a new product?

6. Name the 4 stages of a Products Life Cycle:

7. Now that you know about a products life cycle, why, as a consumer, do you think it might be wise for a consumer to wait for a few months before purchasing a newly launched product?

8. Do you think personal selling is more effective than advertising? Why or why not?

Answer 1

1. Consumer goods are goods bought and used by consumers, rather than by manufacturers for producing other good.

2. This answer is your opinion so i cant really help with that

3. He was fined $5,000 for each game if he wore the shoes.

4. This answer is also your opinion so i cant help with that either

5. A focus group is a demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched.

6. Introduction, growth, maturity, and decline.

7 and 8 are your opinion also :)

hope this helps :)