Question

Why might an author use ethos to persuade readers

Answer 1

If, for example, a writer wants a reader to evaluate something negatively, she or he may try to arouse the reader's anger. Or to produce action to someone's benefit (e.q. to persuade us to make a charitable donation), an arguer may work on our pity. Direct appeals to the reader to feel an emotion

Answer 2

An author might use ethos because it will help to convince the readers about his credibility and like that they will believe what he/she says.

Step-by-step explanation:

Ethos refers to an argument that tries to persuade the reader about the credibility of the author. He/she will use ethos to convince the reader to believe on his/her ideas.

Also, the author would try to generate trust and similarity as an audience will be persuaded easily if they trust you, and if they can relate to you, they would be more willing to listen to what you have to say.