Question

Describe an advertisement to others in the discussion group. The ad can be in print, video, or audio and can come from a print, online, radio, or television source. Describe how the ad attempts to or succeeds in persuading the audience through its rhetorical devices and use of color, sound, and images. Who is the audience? What is the ad's purpose? Why was it made?

answer asap plz

Answer 1

The advertisement I'm going to discuss is one of the latest Nike's video ads. This ad is narrated by Colin Kaepernick, NFL player who in 2016 protested against racial inequality by kneeling during the national anthem before a game.

The ad starts by showing a skater falling over and over again while trying to skate on a rail. Meanwhile, Kaepernick talks about not letting people convince you out of your dreams because they think your dreams are crazy.

The video shows a muslin woman boxing, a woman in a wheelchair playing basketball, and many more people. The voiceover invites you to be the best ever, to dream the biggest dream.

The video is highly persuading, it uses real-life examples of people who have excelled in sports through the biggest adversities and links them subtly to Nike, just by adding their slogan at the end. The video ends with the phrase "It's only crazy until you do it. Just do it".

The images are highly moving, an NFL player without hand making a touch down(sp?), a kid with no legs fighting in a competition. Kaepernick speaking to the camera while saying, "believe in something even if it means sacrificing everything" referring to the career he lost for protesting injustice.

The music is inspiring, slow with piano and violin. The ad uses the idea of an underdog reaching the highest levels of excellence in sports, and it features many people of color going along the lines of Kaepernick's experience. Its idea is that despite the unfairness of circumstances you can still succeed. It uses a repetition of the phrase "don't be this be that (the best)", which is an anaphora and creates parallelism and rhythm. And also is a hyperbole since it exaggerates the examples.

The audience is people who do sports, and especially those who identify as underdogs, those who don't have that many opportunities for whatever reason. It was made to become viral because it is controversial, especially with the current political climate in the US. Many people were offended that they used Kaepernick in the video, people misunderstood his protest with anti-nationalism. The video indeed went viral

Answer 2

This is the advertisement for the 2015 Honda Fit car.

The ad attempts to use simplicity as a way to capture the viewer's attention, by contrasting the red cars against the white background, and suggesting that buying the car would be a logical next step to previously owning the others displayed.

This idea is reinforced by the rethorical device of epizeuxis, which is the repetition of a short phrase (In this case, the phrase is Best New Small Car).

The ad is aimed towards men, or in more general terms, people who have owned toy cars before. The whole purpose is to sell the car itself and its' image of simplicity.