Answer
Two-step flow model of communication
Step-by-step explanation
Opinion leadership is a term directly linked to seeking people’s opinions to be able to lead them. Opinion leaders can be people, organizations, think tanks, and social networks. A research on opinion leaders is connected to the Two-step flow model of communication where interpersonal interaction has a bigger effect on shaping the opinion of the public other than mass media. An example of a political opinion leader was Winston Churchill.