Question

What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in? Introduction , Maturity, Growth, Decline . Describe why you selected that phase using sales report data and what you know about the product life cycle .

Answer 1

It's in the maturity phase

Answer 2

Maturity.

Step-by-step explanation:

In the table shown before the graph, you can see that Moisturizing Black Soap Shampoo has constant turnover values between the years 2015 and 2016. This is a typical characteristic of a product that is in the Maturation phase.

This is because, sales become constant with no decrease in supply and demand for this product, which allows the product to remain on the shelves for a period of time with very little or no variation. This leads to a decrease in production costs and an increase in profits.