President John F. Kennedy, known for his diligence and persuasion, called for a news conference about the hikes in steel prices by 3.5 percent. President Kennedy used strategies such as; repetition, diction, statistics and emotional appeals to approach steel companies. President Kennedy starts off by setting a strict tone, "In this serious hour in our nation's history", to let steel companies know the increase in steel prices is a national problem, moreover, Kennedy informs the steel companies that the problem affects everyone thus repetition. President Kennedy constantly uses "we" to show that even a man of his place and class is affected by this outrage. Afterwards, President Kennedy uses a cause and effect strategy while combining a guilty type of tone in the third paragraph, "If this rise in the cost steel prices is imitated by the rest of the industry instead of rescinded, it would increase cost of homes, autos, appliances, and most other items for every American family", to convey the grace results of imitation of increasing steel prices from the rest of the industry. Furthermore, Kennedy uses emotional appeals as well as carefully picked diction to persuade the citizens and steel companies to his side. To begin, Kennedy picks specific words that he knows will have a negative and persuasive emotion. In the first paragraph, Kennedy says, “Constitutes a wholly unjustifiable and irresponsible defiance of the public interest", Kennedy intentionally makes steel companies look selfish and show they are more against the "public emotions". In the second paragraph, he states, "...tiny handful of steel executives whose pursuit of private power and profit exceeds their sense of public responsibility can show utter contempt for the interests of 185 million Americans", Kennedy separates the "tiny handful of steel executives" from the 185 million Americans showcasing how insignificant the "tiny handful of steel executives" are and on top of that, it shows how they can't sacrifice their "private power" and "profit" for their "sense of public responsibility". Not to mention, Kennedy implements pathos in the same paragraph by targeting the "war" point of view since America was in the middle of the Vietnam War. He addresses the sacrifices the people are making, "When we are devoting our energies to economic recovery and stability, when we are asking Reservists to leave their homes and families for months on end... at a time when restraint and sacrifices are being asked of every American", while the steel companies prioritizes in this dark hour.In this impressive speech, John F. Kennedy establishes a very distinctive line between "185 million Americans" against a "tiny handful of steel executives" while also, impressively, including himself with the 185 million Americans, us versus them, to tell his citizens of how redundant and unneeded the price increase of steel.