Question

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "thank you for taking my call so quickly. i'd like to order the 32-gigabyte ipad. i'll pick it up today at the southdale apple store. can i use the easy pay plan?" charlie was in which stage of the consumer purchase decision process?

Answer 1

Charlie was in the Purchase Decision stage of consumer purchase decision process.

Step-by-step explanation:

There are many steps or stages involved in making a decision about the purchase of a product. Common or daily product purchase require routine response behaviors, whereas buying a costly product involves a full decision making process. There are different phases in the product purchase, e.g, Identifying the need of the product, search for the product, Evaluation of the alternatives, Making your decision and evaluating your purchase decision. So charlie was ordering his iPad, that means he has made his decision.

Answer 2

Charlie was in stage of "purchase decision".

Purchase decision is the manner of thinking that leads a purchaser from distinguishing a need, creating alternatives, and picking a particular item and brand. Some Purchase decisions are minor, such as purchasing brush, while some are major, such as purchasing a car. The more major the Purchase decision, the more exertion is regularly put into the procedure.