Considering dave and betsy being the owners of the motel, the given information can prove to be very useful to both of them. Ever since the death of the guest occurred in the motel, the motel is facing negative publicity. Not only this, the room has not been booked ever since.
What dave and betsy can do is that they can try to improve the image of the motel by conducting interviews with the media clarifying the situation and declaring it an accident and assuring the future customers that safety measures are being taken to avoid such incidents