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Harlan Sanders was 65 when a new interstate highway bypassed his restaurant in​ Corbin, Kentucky, driving it out of business. Sanders hit the road with a couple of pressure cookers and his​ now-famous blend of herbs and​ spices, and spent almost a decade selling his process to restaurants by offering to cook their chicken for them. Colonel Sanders eventual success was MOST LIKELY due to which basic factor of​ success?

A.
Managerial competence
B.
Luck
C.
Strong capital investment
D.
Hard​ work, drive, and dedication
E.
Market demand for the products or services being provided

1 Answer

2 votes

Answer: Market demand for the products and services being provided.

Colonel Sanders was confident that his way of cooking chicken and the final dish would be relished by a lot of people. So, he took his recipe and the process, and franchised it all across United States, knowing fully well that there will always be a market demand for a good dish.

User Robsf
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