Final answer:
Active cultural diffusion occurs through intentional spreading, while passive cultural diffusion occurs through passive adoption. Factors contributing to active cultural diffusion include colonization and marketing, while factors contributing to passive cultural diffusion include trade, migration, and technology.
Step-by-step explanation:
Active cultural diffusion occurs when cultures intentionally and actively spread their ideas, practices, or artifacts to other cultures. This can happen through processes like colonization, missionary work, or the intentional marketing and promotion of products or ideas. For example, the spread of American fast-food franchises like McDonald's and Coca-Cola around the world is an example of active cultural diffusion.
Passive cultural diffusion, on the other hand, occurs when cultures unintentionally or passively receive and adopt ideas, practices, or artifacts from other cultures. This often happens through processes like trade, migration, or technological advancements. For example, the adoption of words and phrases from the English language by non-English speaking cultures is a form of passive cultural diffusion.
To summarize, factors that contribute to active cultural diffusion include intentional spreading of ideas through colonization or marketing, while factors that contribute to passive cultural diffusion include trade, migration, and technological advancements.