Kei got the best deal.
Step-by-step explanation
The ratio of cost to number of books purchased for all of four friends will be.....
Jo ⇒
, Kei ⇒
, Kate ⇒
, Bryn ⇒

Now we need to find the fraction which has lowest value. So, first we will make the denominators of all fractions as equal and then identify the lowest numerator. So......

We can see that, the lowest numerator is 24 here. That means the lowest fraction is

Thus, Kei got the best deal.