Question

Mika is the marketing research manager for a company that sells skis and other sporting equipment. His company currently has a profitable brand and a good share of the traditional ski market, but would like to enter the "extreme" category of winter sports. Mika needs to obtain information about consumer attitudes of the company's current products as well as attitudes of potential customers in the "extreme" consumer market. He does not have constraints on time, but he does have a modest budget for research. Mika should probably use _____ to obtain the data about the company's current products, and _____ to obtain information about the extreme consumers' attitudes.

Answer 1

Mika should probably use "Online surveys" to obtain the data about the company's current products, and "focus groups" to obtain information about the extreme consumers' attitudes.

Online surveys are a cheap, quick approach to do focused on statistical surveying. Discover how to enhance your business with this straightforward, compelling innovation.

A focus group is a typical subjective research method utilized by organizations for promoting purposes.

A focus group is qualitative research since it approaches members for open-finished reactions passing on musings or emotions. The other noticeable research compose is quantitative research.