Question

Despite being 52 years old, claire likes to wear young-looking fashions, such as short skirts, and drive her new red convertible sports car. This is an example of the consumer buyer behavior trend of:

Answer 1

Claire's behavior is an example of conspicuous consumption, a trend where purchases are used to make a social statement, reflecting a society where consumption symbolizes success and pleasure.

Step-by-step explanation:

Claire's preferences for young-looking fashions and driving a new red convertible sports car is an example of the consumer buyer behavior trend known as conspicuous consumption. This behavior involves purchasing and using products to make a statement about one's social standing. In Claire's case, her choice of clothing and vehicles may be a way to assert a youthful identity or status, despite her age.

The concept of conspicuous consumption dates back to Thorstein Veblen's theory in the 19th century, which described the buying and displaying of goods to flaunt one's wealth and social status. Over time, with the rise of middle class affluence and the availability of credit, the ability to purchase goods not just for necessity but for enjoyment and status became more widespread. Claire's behavior can also be seen as an expression of autonomy, as historically, consumption has become a pursuit of pleasure and a symbol of success in society.

Answer 2

This is an example of the consumer buyer behavior trend of "age complexity".

The Age Complexity mega-trend mirrors that traditional age-related generalizations are being broken, while in the meantime, new ones are being made. The encounters, mentalities and practices of varying age bunches are combining, prompting more prominent normal intrigue and distinguishing proof. In the meantime, there are strains between sentiments of age pride and the dread of aging.