Web analytics is the calculation, accumulation, study and reporting of web data for purposes of accepting and optimizing web custom. However, Web analytics is not just a method for measuring web traffic but can be used as a tool for job and market study, and to determine and become better the effectiveness of a website. Web analytics applications can also help companies measure the broadcast advertising attacks. Web analytics support information about the number of users to a website and the number of page views. It helps measure traffic and popularity trends which is useful for market study.