Answer:
B. Goodwill
Step-by-step explanation:
"Customer goodwill" refers to the relation developed between the customers and a company. It is based on the quality of the products produced or the service offered, it characterizes for being a long lasting relationship. Therefore, the company tries to improve in order to offer the customer a better experience. If this relation is succesfully stablished, the customers will return again and again, in other words, they will be loyal. Imagine some customers loyal to a specific smartphone company, if this company disappoints them with a bad product the relation could be lost.