Answer;
-Brand loyalty
Explanation;
-Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.
-Higher sales volumes, premium pricing ability, and retaining rather than seeking customers are the important aspects of brand loyalty. A firm can create favorable brand attitudes by having a quality product that solves a problem a consumer is experiencing.