Question

Hemispheres, the in-flight magazine of united airlines, is an example of a ________ magazine. select one:

a. low cash-field circulation
b. paid circulation
c. guaranteed circulation
d. controlled circulation
e. multiple circulation

Answer 1

d. controlled circulation

Step-by-step explanation:

Controlled circulation refers to a type of distribution of a newspaper or magazine to a group of select individuals. Most of the time, these magazines are free, and they are delivered only to a small group that belongs to a particular audience of special interest to advertisers. The advantage of such a type of circulation is that there is a high level of certainty that advertisements will be received by the target audience, who are more likely to purchase the products advertised by the magazine.

Answer 2

This is an example of controlled circulation

Reason: the circulation of the magazine happens only within the aircraft when customers open their seat front pocket and read the magazine. Not all people are preview for the magazine. Only those customers who choose united airlines to fly between two cities go an opportunity to see the magazine. Hence this is a controlled distribution where the access to the magazine is limited to the customers who book united airlines as against a vast majority of the population.