Question

Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. winning entries will be posted on the organization's home page. elisandra's plan is an example of ________.

Answer 1

Elisandra's plan is an example of a consumer-generated marketing. Consumer-generated marketing is a more affordable market strategy that works for different types of products and services. Using consumer-generated marketing, there is consumer created material and feedback that the business uses as marketing material to promote their business. By using reviews and consumer content they are able to save money and use real testimonials to promote their product.