Among the navajo, averting one's eyes is a sign of respect, and direct eye contact is seen as insulting. this is called a "culture norm."
The term 'culture' alludes to attitudes and examples of conduct in a given gathering. 'Norm' alludes to states of mind and practices that are viewed as ordinary, run of the mill or normal inside that group.
Cultural norms are the measures we live by. They are the mutual desires and decides that guide conduct of individuals inside social gatherings. Social standards are found out and fortified from guardians, companions, educators and others while experiencing childhood in a general public.